Closed-loop marketing (CLM) is a cyclical process that enables marketers to optimize their message based on real-world customer engagement data.
CLM captures customer engagement data across a multi-channel campaign and presents that data for marketers to analyze; looking for insight into how best to personalize content for individuals and for entire segments of customers.
Finally, CLM measures the returns on individual marketing efforts and helps managers answer the golden question: "did we succeed in growing messaging value?"
Next, understand who benefits from closed-loop marketing...
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