Marketing Automation Training Program

Marketing Automation Training Program

Course Overview

Marketing Automation program contains all the elements required for today’s marketing relevance and digital advancements happening in Tech space. We provide a comprehensive 360-degree program which is one of its kind. We provide on-site delivery as well, making it a perfect choice for corporate clients.
 

Course Outline

Module 1 – Introduction to Digital Marketing

1 Basics of Marketing
2 Fundamentals of Digital Marketing
3 Advantages of Digital Marketing
4 Advancements in Digital Marketing
5 Introduction to Social Media Marketing
6 Various forms of Social Media Marketing
 

Activity # 1 – Create a concise chart of social media marketing channels

Module 2 – Understanding the digital consumer

1 Today’s Digital Consumer
2 Touch points of a typical digital consumer
3 Purchase pattern of a digital buyer
4 Branding for digital consumer
5 4 Ps of marketing – Digital Perspective (Consumer Oriented)
 

Project # 1 – Prepare a digital consumer profile of a Technology product/service

Module 3 – Content Management – Digital Marketing

1 Content Creation – Designing a theme of the campaign
2 Content Creation – Content for each platform
3 Content Management – Updating content
4 Content Relevance
5 Impact of Audio, Visual content
6 Developing Campaign specific content
 

Project # 2 – Prepare a content deck of the technology product/service chosen in Section 

Module 4 – Segmentation & Channel Marketing

1 Segmentation and Sampling
2 Demographics
3 Psychographics
4 Behavioral
5 Sampling Techniques – Random, Stratified Random etc.
6 Inbound Marketing
7 Email Marketing
8 Facebook Marketing – Ad Insights included
9 LinkedIn Marketing
10 Twitter Marketing – Less is More
11 Instagram Marketing – The Power of Imagery
12 YouTube Marketing – The Ultimate tool in digital Space
 

Activity # 2 – Pick a digital channel and build content for a campaign around the chosen product/service

Project # 3 – Launch a paid campaign with live audience and test product/service

Module 5 – KPIs and Campaign Measurement

1 Cost-Per-Click (CPC)
2 Cost-Per-Impression (CPI)
3 CPC vs CPI – What to use and When?
4 Bounce Rate
5 Conversion Rate
6 Return on Investment
7 Return per lead (RPL)
8 Return per conversion (RPC)
 

Project # 4 – Measure all the relevant KPIs for the campaign run in Project # 3

Module 6 – Google Analytics

1 Google AdWords
2 Google Tag Manager
3 Performance Measurement
4 Optimization rules
5 Behavioral analytics
 

Activity # 3 – Conduct Google Analytics for a given website and interpret the results

Module 7 – Search Engine Optimization (SEO)

1 On-Page SEO
2 Off-Page SEO
3 Tagging Content
4 Content Management – SEO Perspective
5 Understanding Google Ranking
6 A/B Testing
7 Developing a SEO strategy
 

Activity # 3 – Develop SEO strategy for a given website

Module 8 – App Search Optimization (ASO)

1 Understanding App Store Ranking
2 Factors determining app rank
3 Content management for apps
4 Importance of reviews and ratings
5 Strategy for generating good reviews and rankings
6 Measurement and KPIs in ASO

 

Activity # 4 – Develop an ASO relevant content for an imaginary app

Module 9 – Marketing Strategy and Automation Tools

1 Identifying relevant digital channels
2 The Ripple Campaign Model – Agile
3 Measurement Formats and Tools
4 Email Automation techniques
5 Social Media Automation Techniques
6 KPI and Measurement Automation Techniques
 

Duration of the program – 4 days