Three Point Turn

Case Studies > Bayer Care

Customer Loyalty & Engagement Platform

Panasonic's Contour Care Community – formerly Bayer Care – is a healthcare industry product line which focuses on diabetes devices. Using simple tests, this line of devices measures biometric data such as blood-glucose levels. Their business model at the time relied on the adoption of their free testing devices by consumers, which would later convert into sales of the devices' compatible, reusable tabs. 

The Challenge

This particular project was aimed at addressing the issues presented by our Etsy connector. Etsy is a fussy marketplace. If they suspect that is a store is fulfilling their orders through a manufacturer, that store and all related stores can be permanently banned an instant. This represented significant risk to the organization.

The Solution

We enabled the Etsy connector for only those stores that have already been exposed to the connector’s API key(internal shops). And we built a ShipStation connector to power the remaining orders. This allows Etsy retailers to connect to Shirtly through Shopify without having to go through the pains of
connecting their store directly.

Our Deliverables

Our two final deliverables to Shirtly were:

  • ShipStation connector
  • A web app